Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search. This gives a website web presence. We can help your organization move up higher in the search engine rankings, which will directly impact your bottom line. Our Development Group partners with Long Island’s leading expert in the field of search engine optimization, Jeffrey Gross, who also teaches social networking at area colleges.