Business

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search. This gives a website web presence. We can help your organization move up higher in the search engine rankings, which will directly impact your bottom line. Our Development Group partners with Long Island’s leading expert in the field of search engine optimization, Jeffrey Gross, who also teaches social networking at area colleges.


It is easy to say, “I want to increase sales by 25% in the next 12 months,” but exactly how are you going to do this. Will you need to change your corporate message? Will that change alter your brand, collateral, website and sales focus? Will you need to add targeted events, coordinated with an integrated marketing and public relations plan on a pre-determined timetable? We can do this for you and add our resources to your team.


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Does your website take full advantage of video? In the next 10 years, every website on the Internet will have video content. We can write, produce, edit and integrate a professional quality video with state-of-the-art graphics into your website. Our videos blend executive coaching and speech writing with the brand we develop for a CEO or product line.


Reprinted from Newsday, August 12, 2010 New job for News 12″s “Jobline” man If there is anything Scott Passeser is associated with on Long Island, it”s jobs. Passeser, of Fort Salonga, is into his 21st year as host of the News 12 Long Island show “Jobline,” in which he interviews company executives about their businesses and openings they might have. Now Passeser is giving himself a new job: consultant to Long Island companies. Passeser, a marketing and PR guru, has worked for Stony Brook University, dental equipment company Henry Schein Inc. of Melville, Continental Home Loans and others over the years, all the while keeping his cable TV show going. He is so associated with jobs, Passeser said, that he often gets stopped by strangers while weekend shopping. “They think what they see on News 12 Long Island is all I do,” Passeser said. “They don”t know I have a real job.” Passeser said he”s going to help companies put together marketing plans, websites and strategies. “It”s going to be based on a company”s ability to pay,” Passeser said.



Scott and his team create and execute integrated marketing, business development, and public relations strategies, and the team is well versed in the following areas:

    • Strategic Planning
    • Business Development Consulting
    • Sales Recruitment amp; Staffing
    • Social Media
    • Executive Coaching
    • Partnership Building
    • Event Management
    • Industrial Outreach
    • Newsletters
    • Speech Writing
    • Video Production

  • Twinlab, Inc.
  • General Instrument Corp.
  • Henry Schein, Inc.
  • Allergan Optical
  • Abraham & Strauss
  • Fairchild Republic
  • Continental Home Loans, Inc
  • Nitto Denko America, A division of Nitto Denko International
  • Seven-Up Brooklyn Bottling Company
  • Stony Brook University
  • Center of Excellence in Wireless and Information Technology
  • Slater Electric
  • Advanced Energy Center at Stony Brook
  • Blockbuster Video
  • 1-800- Flowers
  • Dorman”s Cheese
  • Norden Systems, a division of United Technologies
  • Jamieson Film Company, a division of Eastman Kodak
  • Panafax Corporation, a division of Matsushita Corporation
  • Ademco, a division of Pittway
  • Buckingham Wile Group, a division of Hiram Walker International

Before moving into marketing and public relations, Scott Passeser was in the staffing, outplacement and career management business for more than 20 years. Scott was so well respected in this field that he was asked by the Consortium of Worker Education, in October of 2001 to run a re-employment program for over 1,000 Long Islanders displaced by the events of 9/11. Passeser personally conducted group workshops, individual counseling sessions and wrote a professional resume and cover letter for every dislocated worker.

The results? A 100% placement record. Scott counts among his outplacement clients Henry Schein, Inc., Twinlab, Whitbread North America, a subsidiary of Hiram Walker, Norden Systems and Blockbuster Video. As one of Long Island’s premier career management professionals, Scott has written more than 10,000 resumes. Thanks to his television show News 12 Long Island’s Jobline, broadcast since 1989, Scott can connect job hunters with employers in a unique way.